Your DMs, working while you sleep

Your best salesperson,
on autopilot, in every DM.

Stepan is an AI sales agent that greets, qualifies and actually sells to your leads in Instagram and WhatsApp — like your sharpest rep, 24/7, in any language.

See how it works

The best demo is Stepan itself — message it and watch it qualify you.

How it works

From "hi" to a hot lead — on its own

Stepan runs the whole first conversation the way your best closer would, then hands you the ready-to-buy leads.

01

Greets every lead

The moment someone DMs — from an ad, a comment, a story reply — Stepan answers in seconds, day or night.

02

Qualifies like a pro

It asks the right questions, uncovers the real goal and the pain behind it — not a rigid form, a real conversation.

03

Sells, not just chats

Value before price, honest objection handling, the right offer at the right moment. It moves the deal forward.

04

Follows up & hands off

Revives silent leads with fresh angles, and passes a hot, qualified lead to your team exactly when it's ready to buy.

A peek inside

See what it actually does

A real conversation on one side, your live dashboard on the other — Stepan works the lead end to end and hands you the ready-to-buy ones.

M
MayaInstagram · online
hi! saw your ad — is this ok if I've literally never trained before?
StepanTotally — that's exactly where most people start, Maya. Quick one: what would you most love to change first — energy, strength, or how you feel in your clothes?
honestly how I feel in my clothes… but I have zero time for a gym
StepanHear you — "no time" is the #1 reason people stall. It's built around 20-min sessions you can do at home, shaped to your week. Want me to show how your first two weeks would look?
yes please
stepan · dashboard
Lead — captured automatically
MMaya R.Qualifying
Goal · feel great in her clothesPain · no time for the gymGain · 20-min home workouts
Live funnel · this week
New128
Nurturing74
Qualifying41
Presenting22
Ready9
Maya's ready to book — handed to your team just now.

Illustrative — sample data, not a real customer.

Connected to your ad accounts

Every ad measured. Every lead unified.

Stepan pulls performance straight from your marketing cabinets, knows which product each ad promotes, and merges the same person across products into one profile by phone number. Conversions flow back so the algorithm learns who actually buys.

Ad performance · by productlive
HF
Home Fitness — Reels
142 leads · CPL $3.10
28 bookedROAS 4.6×
MP
Meal Plan — Stories
96 leads · CPL $4.80
11 bookedROAS 2.1×
1:1
1-on-1 Coaching — Feed
54 leads · CPL $6.20
19 bookedROAS 5.9×
Conversions pushed back to Meta — the algorithm learns who buys.
One lead, every touchpoint
Home Fitness ad+1 ••• 4471
Coaching ad+1 ••• 4471
merged by phone
MMaya R.+1 ••• 4471
2 ad sources · first seen 6 days ago · now Qualifying
Home Fitness1-on-1 Coaching
Re-qualifies mid-conversation. When a lead reveals a deeper pain or real urgency, Stepan updates the segment and score on the fly — no rigid tag set at first contact.
Cold · low intentHot · ready to buy

Illustrative — sample data, not a real account.

Analytics

Read your whole pipeline at a glance

Every lead segmented by intent, every stage of the funnel, and message volume by hour — updated as conversations happen.

Lead segments
Total leads1805Warm67% · won 3%1205Unclear23% · won 1%422Off-target4% · won 0%64No budget2% · won 7%45Hot2% · won 17%29Cold1% · won 4%25Students1% · won 0%15
Sales funnel
Entry1793Nurturing78Qualified643Presenting1038Objection61Ready91Handed off12Dormant · 945To manager · 57
Messages by hour · 0–23 · 4167 in · 9532 out · peak 1293 at 08:00
00061218

Illustrative — sample data, not a real account.

Works with your stack

Syncs to your CRM — through an open MCP connector

Stepan ships a Model-Context-Protocol connector, so every qualified lead — with its captured needs, stage and source ad — flows straight into the CRM you already run. No brittle exports, no copy-paste.

Stepancaptures & qualifies
MCPopen connector
Your CRM
HubSpotSalesforcePipedriveCustom
Contact & phoneGoal · pain · gainStage & intent scoreSource ad & campaignFull transcript

Illustrative — connector maps to your CRM's own fields.

What it does

Everything a great rep does — at scale

Consultative selling

Reaches the emotional layer and handles objections — a trusted advisor, not a FAQ bot.

Instagram & WhatsApp

Meets buyers where they already are: IG, WhatsApp and Messenger DMs, one brain across all.

Speaks their language

Replies in each lead's own language, automatically — no separate setup per market.

Never makes things up

Every claim is grounded in your facts — no fake promises, no invented prices. It survives a screenshot.

Smart follow-ups

Brings back leads who went quiet — varied, natural, never spammy, and safe for your account.

Human handoff

Alerts your team and passes the lead the instant it's hot — never a dead-end bot.

Live funnel & analytics

See every stage, peak activity hours and which ad drives which sale — operator-grade, not vanity metrics.

You coach it in plain words

Teach it a new fact or a better pitch in one sentence — it updates its own playbook, with your approval.

Why Stepan

Not another flow bot

Rule-based DM bots capture leads. Stepan closes them.

Typical DM bot

  • Canned button flows — breaks off-script
  • Can't handle a real objection
  • Just collects a contact, then stalls
  • Makes things up when it doesn't know
  • One channel, one language

Stepan

  • Real conversation — adapts to every lead
  • Diagnoses the pain, reframes objections
  • Sells value, times the offer, drives the deal
  • Grounded in your facts — never invents
  • IG + WhatsApp + Messenger, any language
Where it works

Right inside the chats your buyers already use

InstagramWhatsAppMessengerTikToksoon
See it for yourself

Let Stepan sell you.

Message it like one of your leads and watch it qualify and pitch — in real time. Pricing is tailored to your volume; that's a conversation, not a checkout.

StepanLive demo · a real conversation