Stepan greets, qualifies and actually sells to every lead in your Instagram and WhatsApp DMs, in any language.
Live production totals across all deployments, July 2026.
Run every location or brand as its own branch: separate knowledge base, numbers and reporting, one account.
Admin, branch admin or view-only. Control exactly who can see or touch which brand's leads.
Every claim traces back to your own facts. Full transcript on every lead, synced to your CRM.
MCP connector, ad-account attribution, CRM sync, built to sit inside a real stack, not replace it.
Stepan runs the whole first conversation the way your best closer would, then hands you the ready-to-buy leads.
The moment someone DMs from an ad, a comment or a story reply, Stepan answers in seconds, day or night.
It asks the right questions, uncovers the real goal and the pain behind it. Not a rigid form, a real conversation.
Value before price, honest objection handling, the right offer at the right moment. It moves the deal forward.
Revives silent leads with fresh angles, and passes a hot, qualified lead to your team exactly when it's ready to buy.
The honest question everyone who has run Meta asks first. Here is the honest answer: you choose how Stepan runs, and either way it is built to look like your most disciplined employee, not a bot.
Connect through the Instagram Graph API, the same sanctioned interface Meta's own business tools use. There is no automation to detect and no grey area. This is the zero-risk path when your account is eligible for it.
No policy grey areaFor reach the official API doesn't cover, Stepan works the DMs the way a careful human on your team would, at human speed and within human limits. The engineering below is what keeps that safe.
Paced like a personReplies land after a natural 2-5s pause, and polling is jittered off the clock. Never a machine-regular burst that automation filters look for.
Hourly and daily send limits per account. When it hits them it slows itself down, it never floods a DM box the way spam tools do.
No proactive messages overnight. It goes quiet when a real person would, and wakes when they would.
It logs in once and reuses that session, from a matched region. No repeated logins, which is the pattern that actually flags an account.
A challenge or rate-limit signal pauses that channel and retries later. It never pushes through a soft block, which is how accounts get escalated.
It's your session, doing what your team would. One toggle turns it off, and every message it sent is in the log.
Straight talk: no tool can promise a platform will never act, and anyone who does is lying to you. What we can promise is that Stepan is engineered to behave like a disciplined human, not a script, and that you can run it entirely on Meta's official API when eligible.
A real conversation on one side, your live dashboard on the other. Stepan works the lead end to end and hands you the ready-to-buy ones.
Illustrative: sample data, not a real customer.
Stepan listens for what each lead really wants, what is blocking them, and what they are quietly afraid of, then turns it into a living profile you can segment, score and act on.
Illustrative examples of what Stepan captures per lead.
The selling craft is shared, your catalog stays yours. Pick a battle-tested persona for each brand, keep your own products and facts, and let the best-performing personas spread across your locations.
Illustrative personas and sample close rates.
Stepan pulls performance straight from your marketing cabinets, knows which product each ad promotes, and merges the same person across products into one profile by phone number. Conversions flow back so the algorithm learns who actually buys.
Every lead segmented by intent, every stage of the funnel, and message volume by hour, updated as conversations happen.
Illustrative: sample data, not a real account.
Stepan ships a Model-Context-Protocol connector, so every qualified lead, with its captured needs, stage and source ad, flows straight into the CRM you already run. The wire runs the other way too: point Stepan at a CRM that speaks MCP and he works from its real client cards, calls and contracts. No brittle exports, no copy-paste.
Illustrative: connector maps to your CRM's own fields. Arrows mark what Stepan reads back from the CRM.
Reaches the emotional layer and handles objections. A trusted advisor, not a FAQ bot.
Meets buyers where they already are: IG, WhatsApp and Messenger DMs, one brain across all.
Replies in each lead's own language, automatically. No separate setup per market.
Every claim is grounded in your facts: no fake promises, no invented prices. It survives a screenshot.
Brings back leads who went quiet. Varied, natural, never spammy, and safe for your account.
Alerts your team and passes the lead the instant it's hot. Never a dead-end bot.
See every stage, peak activity hours and which ad drives which sale. Operator-grade, not vanity metrics.
Teach it a new fact or a better pitch in one sentence and it updates its own playbook, with your approval.
Rule-based DM bots capture leads. Stepan closes them.
Meta Business Agent launched June 2026 and answers messages across WhatsApp, Instagram and Messenger for free, at first. It's a solid Q&A bot. It isn't a closer.
| Meta Business Agent | Stepan | |
|---|---|---|
| Pricing model | Per-token: cost scales with every reply sent | Flat $1 per lead, charged once, any length |
| Sales approach | Q&A + catalog recommendations + booking | Consultative: discovery → needs → objection handling → timed offer |
| Grounding / anti-hallucination | Not publicly documented | Built-in fact-checking guard that regenerates or hands off rather than invent |
| Lead scoring | Basic qualifying questions | Two-axis intent + audience scoring, re-qualifies mid-conversation |
| CRM integration | No native CRM: custom API work required | Open MCP connector that plugs into your CRM's own fields |
| Ad performance & attribution | Not a stated feature | Pulls ad spend/CPL, maps every lead to its exact ad, merges identity across ads |
| Multi-brand / multi-location | Not documented for franchise-style management | Native multi-branch with role-based access per team |
| Channels | WhatsApp, Instagram, Messenger | Instagram, WhatsApp, Messenger, TikTok soon, plus Telegram or any messenger with an API, built to order |
Meta Business Agent details from Meta's June 2026 announcement and independent reviews at time of writing; features change, so verify current specs with Meta.
Any messenger with an API can be wired in; Telegram is the same connector pattern as the channels above.
No seats, no message caps, no token metering. A flat fee per lead, charged once, no matter the outcome or how long Stepan talks to them.
Run Stepan on real traffic before you pay anything.
Charged once per lead, regardless of result or how long the conversation runs. Never per message, never per token.
Running hundreds of leads a day across multiple brands or locations? talk to us about volume pricing and a dedicated rollout.
Message it like one of your leads and watch it qualify and pitch, in real time.